Minutemen brand guide
Name
Our name is "Minutemen" – one word with no space.
"Minutemen" should be used instead of "Minute Men" in all marketing materials and communications. For proper usage in financial or legal documents consult Minutemen management.
Colors
Our brand colors are as follows:
Minutemen Blue
Pantone: PMS 7462 C RGB: 0, 83, 139 Hex: #00538B CMYK: 100, 71, 22, 5 LaB: 33, -9, -39
Minutemen Red
Pantone: PMS 7597 C RGB: 214, 65, 35 Hex: #D64123 CMYK: 11, 89, 100, 2 LaB: 51, 58, 51
Barney Monk Orange
RGB: 218, 84, 43 Hex: #DA542B CMYK: 9, 82, 96, 1
Barney Monk Gray
RGB: 116, 118, 120 Hex: #747678 CMYK: 56, 46, 46, 11
Ohio BWC Discounts Green
RGB: 98, 147, 63 Hex: #62933F CMYK: 67, 23, 100, 6
Fonts
Our primary corporate font family is Swiss 721.
Swiss 721 is a commercial font family typically used by professional designers. If you don't have Swiss 721 on your computer, you probably have one of these similar fonts:
- Windows: Arial
- Macintosh: Helvetica Neue
- Android: Roboto
Any of the above fonts are acceptable for casual purposes such as emails, everyday documents and forms, internal presentations, etc. For important print or digital collateral (e.g., signs, brochures, business cards, social media images, etc.) Swiss 721 or Helvetica Neue are strongly recommended.
For websites our primary font is Roboto.
Other fonts we commonly use:
- Headlines: Roboto Slab
- Testimonial quotes and customer voice: Playfair Display
- Testimonial citations, credits, and data: Roboto Mono
Logos for download
Minutemen logos are available with colored text (typically blue) or white text. The version with colored text should be used as a first choice on all light colored backgrounds. The version with white text should be used on dark backgrounds.
Use this version on light backgrounds.
Use this version on dark backgrounds.
Note that if a logo with white text looks "empty" or seemingly has areas missing, that's because you're viewing it against a white background. Place the logo on a dark background and you'll see the white text appear.
Single color versions for screen printing and other uses are available on request.
Select a logo below to see its files available for download.
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Blue text with clock and soldier
White text with clock and soldier
Blue text only
White text only
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Blue text with clock and soldier
White text with clock and soldier
Blue text only
White text only
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Blue text with clock and soldier
White text with clock and soldier
Blue text only
White text only
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Blue text with clock and soldier
White text with clock and soldier
Blue text only
White text only
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Blue text with clock and soldier
White text with clock and soldier
Blue text only
White text only
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Blue text with clock and soldier
White text with clock and soldier
Blue text only
White text only
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Clock and soldier only
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Blue and red text
White text
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Black text
White text
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Black text
White text
Logo usage
It's important to use our logo in a professional manner according to well-established graphic design standards. Always use the files provided – never try to recreate or reconfigure the logo without permission.
Don't distort the logo. The clock should always be a perfect circle.
Don't change proportions of individual elements.
Don't crowd the logo. Always provide healthy margins for breathing room.
Don't add text or other elements.
Don't change the order of the elements.
Don't tilt the logo.
Don't add a glow effect.
Don't put a drop shadow on the logo.
Don't place on a distracting background.
Don't change the colors.
Branding contact
For questions about branding or to request elements not found above, contact Don Pavlish at dpavlish@gmail.com or (216) 470-2713.
Last revised: September 4, 2024